Expanding your company to Brazil offers inspiring opportunities. With over 200 million people and a prosperous economy, Brazil is a market that should not be ignored by global companies. Here we are essential for English to Portuguese translation services.
Why Translation Matters in Brazil
Portuguese is the official language of Brazil, and while some experts speak English, most consumers prefer to deal with the brand in their native language. A study in CSA’s study showed that 76% of online buyers prefer to purchase products containing information in their language. Without proper translation, there is a risk that companies will lose credibility and miss out on sales.
The Role of a Translation Services Company in Business Expansion
Partnerships with translation services company ensure that your content is not only translated, but also localized. Localization goes beyond the term translation. Adapt content to cultural nuances, regional representations, and industry-specific terms.
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Case Study: E-commerce Brand Expanding to Brazil
The US-based e-commerce company selling fitness equipment wanted to enter the Brazilian market. Initially, they were based on automated translation tools that caused errors in product descriptions. Customers discovered that translations were confused, leading to negative reviews when sales were poor. According to the cancellation of a professional translation services company, they recorded 40% of conversions within three months. Culturally adapted and accurate content developed and improved customer loyalty.
Key Areas Where Translation is Essential
- Websites and e-commerce content – IHRE websites are often the first contacts for potential customers. You can quickly reject bad translations.
- Marketing materials – Advertising, e-mail and social media contributions must be culturally relevant and persuasive.
- Legal and Compliant Documents – Contracts, Terms of Service, and Regulatory Registration must be translated carefully to avoid legal issues.
- Customer Support – Portuguese support improves customer satisfaction and loyalty.
Real-World Example: Tech Company’s Market Entry Success
The US-based SaaS company had to address Brazilian customer options with unclear software documentation. After investing in professional English to Portuguese translation services, they recorded a 50% reduction in customer service tickets and a 30% increase in users.
How to Choose the Right Translation Partner
When selecting a translation service company, search for:
- Local Portuguese Translator – Make sure you have specialized knowledge in your industry.
- Localization expertise – Services should go beyond translation and focus on cultural adaptation.
- Proven achievements – customer reviews, case studies, reviews of previous projects.
- Quality Assurance – A trusted company has several layers of reading and processing corrections.
Conclusion
While it is an intellectual business to expand into Brazil, your success lies in how effectively you can communicate with your audience. By paying for professional English to Portuguese translation, we guarantee that your brand message is clear, compelling and culturally appropriate. Avoid becoming language barrier partners with professionals who can guide you through confidently in the Brazilian market.
